For cybersecurity sales teams in Europe
Your reps call security leaders on mobiles bought from the same providers as every other security vendor. Many are dead. Some reach the wrong person. Some are the CISO's private phone. Answrd checks every mobile before your team dials it.
The problem
CISOs and security managers screen every unknown call. It's part of their job. Every security vendor in Europe is calling them, and most use the same data.
So your reps dial all day and talk to almost nobody. In our own calls, managers and C-levels at large companies are the people least likely to pick up. That's exactly who a security vendor sells to.
When someone does answer, it's often the wrong person. Someone who left two years ago. A switchboard. Or the right person, on a phone they never gave out.
"Our SDR team makes about 150 cold calls a day. The problem isn't the volume it's that half the numbers we're dialing are wrong."
A sales leader on RedditThe personal mobile
You sell trust. Then your rep calls a CISO on his private mobile.
He asks where you got his number. Your rep has no good answer. The account goes cold, and in a market of a few hundred target accounts per country, cold accounts don't grow back.
On one of our campaigns calling security buyers in the French public sector, "this is my personal number" came up in about 1 in 5 pickups. Your rep can't see it coming. A personal mobile looks exactly like a work one.
Answrd flags the personal numbers before the first dial. Your team decides what to do with them: email or LinkedIn first, or find a work number instead.
You can't tell from the digits. Neither can your data provider.
"Plenty of prospects questioning how we've got their personal cell."
A UK buyer of phone dataWhat it costs
At 5% pickup, a rep making 44 calls a day speaks to 2 or 3 people.
You hire to make up for the numbers.
Every CISO you annoy is one fewer account you can sell to this year.
"The Nordics don't work." "CISOs don't take calls." Often it's just the numbers.
See what your own pickup rate costs: pickup rate calculator
Two SDRs, one month
Two SDRs each make 1,000 calls. Same list, same pitch, same skills. Every conversion rate below is the same for both. The only difference is the pickup rate.
Example rates, the same for both SDRs. Put in your own numbers with the pickup rate calculator.
Case studies
A threat detection provider calling security and IT leaders in Benelux and the Nordics. Pickup was 10%. With every mobile checked by Answrd before dialing, it went to 24%.
An identity and access management provider calling buyers in France. Pickup had always sat between 2% and 5%. It went to 12.8%.
Same markets. Same reps. Same people.
Read the case studiesHow it works
A CSV export from whatever data provider you already use.
Dead numbers come out. Wrong people get flagged. Personal mobiles get flagged.
The right person, on a line they actually pick up.
Answrd is not a dialer and doesn't sell data. It works on the numbers you already have.
Your provider finds numbers. It doesn't tell you which ones reach the right person. Every provider has gaps, and adding a second one mostly finds the same numbers again. Answrd works on top of the one you have.
That's where it matters most. People at large organisations are the hardest to reach by phone. Both cases above were security vendors calling security and IT leaders.
We flag them. We don't block them. Your team decides whether to call, email first, or look for a work number.
Calling fewer personal mobiles means fewer erasure requests and fewer awkward calls. We only check the numbers you send us.
A few days for the free test.
If you target Europe, it will work for you.
Upload 100 mobiles from your current list. We'll show you how many are dead, how many reach the wrong person and how many are private phones.
No card. Results in a few days.